HOW much did your glasses cost?!
The reality is that most glasses company are ripping you off. Selling glasses for $500-plus and making a fortune in the process.
The bulk of brands you know are owned by a company called Luxxotica Essilor, which is valued at around 50 billion euros (yep, you read that right). Their brands include Ray-Ban, Oakley, Vogue, Oliver Peoples and Giorgio Armani, and retailers include Clearly, FramesDirect, OPSM and Sunglass Hut.
We believe our offering is superior. Our glasses are much better value and our prices are, well, superb.
The Guardian has recently published an investigation into the power of Luxxotica Essilor. “And when all else fails, Essilor – like its rivals, and like all wholesalers – uses financial incentives to keep its customers satisfied. Opticians and industry analysts that I spoke to for this article described how Essilor uses so-called “spiff money” – offering stores large, multi-year discounts and cash bonuses for selling its products – in order to squeeze out the competition.” Read it here.